Sunday, March 13, 2011

Week 7: Super Uber Interactive Multimedia Projects

Super Uber are a company in Brazil that combine a creative design style with technology projects. They created the first multi-touch table in Brazil and have participated in exhibitions and festivals including the 2006 World Cup in Germany and Open Air in Portugal.
They create multimedia and interactive projects for culture, education, entertainment and advertising.
Below are some examples:

The Minas Gerais – Vale Memorial concept, in Belo Horizonte, presents the state’s history using multimedia and interactive resources. The interactive project of the Memorial has a sophisticated technology set up for a large museum, with over 30 rooms. The innovative interfaces are specially made for the text, videos, animations and sounds of the Museum. The project also includes some interfaces where people can access content through iPhone, iPod touch and iPad.




Sportv Set design: this is the first projection mapping set on a television station in Brazil and possibly the world. SuperUber created a very unique physical shape to project graphics, video and animations on as well as being able to control the lighting effects of the piece. A portion of the surface can be selected to host a video segment also.
"The new format allows for a reporter to appear in human scale, standing upright within one of the projected columns, and interact with the presenter as if they were in the same location. The project creates an original dialog between the set, live video feeds, animations, software, synchronization, projection, and lighting design."




Multimedia project for Embratel store in Rio de Janeiro. "SuperUber did the multimedia project for the first Embratel store, in Rio: interactive tables, projections and the installation Connections, where the visitors get visually connected by lines projected on the floor."



Open Air Festival Brazil and Portugal. Interactive installations.






These are just a few of the many really cool projects undertaken and I encourage you to visit the SuperUber site and check out more.

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